To better support sellers in building and managing their online presence, I led the design of foundational improvements to Square’s Online applet in POS. Our goal was to make online tools visible, accessible, and actionable directly within sellers’ everyday workflows — no longer hidden as optional add-ons. We streamlined key tasks like item visibility, fulfillment settings, and delivery setup, and surfaced these touchpoints across core POS modes. This approach met sellers where they already were, allowing them to launch and manage their online stores with just a few taps, from any device.